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Immersive Technologies are built around a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as HMDs and haptic controllers.

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We have been testing immersive technologies in various contexts and we have elaborated the ideal mix to resolve a fundamental set of problems

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VISIBILITY

The economic and financial ecosystem now counts a huge number of profit and nonprofit projects related and in compliance with the SDGs, but these struggle to attract high level of investments because of the lack of visibility towards potential investors and investment funds.

This problem is inherent to the concept of the Sustainable Development Goals and its macro dimension, nevertheless the SDGs are achievable only through factual actions and these actions are usually connected with entrepreneurial and non entrepreneurial efforts (i.e.: NGOs activities) that are not properly communicated and, if they do, they tend to be made “visible” through traditional communication paradigms, which, due to the advertising overload that any of us receive on daily basis, social media and UGC content, don’t break the clutter and get enough visibility (and we would also say, attractiveness) in order to touch the core values of potential investors, keeping a level of irrelevance for the biggest actors of the impact investment ecosystem.

Raising the level of visibility may help these projects into making a step further toward breaking the shell and attracting higher level of investments able to ignite those into a stronger impact and better financial results.

This is one of the hurdles that are most difficult to overcome, as it refers to the lack of defined procedures and protocols to evaluate the performance of an SDG inspired project against indicators, targets and Goals. Also, even if at some point these performance data protocols come into action, there will still be many doubts and incongruences related with their collection, validation and publishing, due to the corruption present in most of developing countries, which may make them unreliable, non relevant and non meaningful.

Another problem related with the transparency, is that most of the time these data, although correctly collected, are badly visualised, constituting a set of numbers without any historical benchmark able to show progress or a synoptical representation that can help to evaluate trends and behaviour.  

TRANSPARENCY

TRANSPARENCY

This is one of the hurdles that are most difficult to overcome, as it refers to the lack of defined procedures and protocols to evaluate the performance of an SDG inspired project against indicators, targets and Goals. Also, even if at some point these performance data protocols come into action, there will still be many doubts and incongruences related with their collection, validation and publishing, due to the corruption present in most of developing countries, which may make them unreliable, non relevant and non meaningful.

Another problem related with the transparency, is that most of the time these data, although correctly collected, are badly visualised, constituting a set of numbers without any historical benchmark able to show progress or a synoptical representation that can help to evaluate trends and behaviour.  

EMPATHY

There is a very strong trend of neuroscience and sales techniques that has completely set upside down the traditional paradigm related with buying decisions, changing the focus from data, advantages and disadvantages of a defined product or service, and starting to highlight the importance of emotions, feelings and experience.

These new concepts, although with some resistance, have made their way through the financial ecosystem. In fact, in this context, successful investment decisions have always been considered the result of blocking out emotions and passing through a purely rational process based on strict data analysis. However, over the last few years, operators of the sector have started to take into account two incredibly important brain processes: intuition and empathy.

Intuition, intended as the feeling coming from pattern repetition and recognition, is normally the result of years of study and practice yet a powerful tool when it comes to preview the investment behaviour.

Empathy, indeed, intended as the ability and the feeling related with getting into someone else’s situation and condition, is one of the most immediate and powerful emotional processes and has a big impact in any decision we make, including investment choices, being this even more relevant if related with impact investment projects, that hold a far stronger emotional component.

OUR SOLUTION

Our solution is built around creating a forward thinking framework that takes advantage of the power of immersive technologies to give chance to audiences to experience the projects related with the Sustainable Goals, deploying and adapting the distribution strategy within different use cases typical of the impact investments environment, with the aim of helping these projects to gain visibility and transparency in front of potential investors and generate high level of empathy among decision makers and people across the globe.

VR PRESENTATIONS
INFRASTRUCTURE

EVENT
INSTALLATIONS

VR EXECTUTIVE BOX

STANDARD WEB
VR PLAYERS

WEBVR

STANDALONE VR APPLICATIONS

VR CINEMA

AUGMENTED REALITY

BLOCKCHAIN

WORLDWIDE, INSTANT, SECURE, COST EFFICIENT TRANSACTIONS POWERED BY VERIFIED AND VALIDATED IMPACT AND FINANCIAL DATA STREAM